True Blue Coupons is a shared direct mail advertisement delivered by the USPS and local mailers.
True Blue Coupons networks 14 different businesses together onto our giant postcard mailer. Once we target a specific zip code the area receives 100% total saturation. Prices start at only $45.00 per 1,000 deliveries and includes design, full color print, and EDDM postage, plus a listing on our website. We offer other print material as well such as individual postcards, trifolds, menus, and more..
Keywords: Advertising, Direct mail, coupons, print advertising, marketing, graphic design, websites
Interview Q&A
How long have you been in business?
5 years
What is your primary product or service?
Direct mail design and print advertising
How did you first become interested in your line of business? (if owner) - What is your background? (If owner or store manager)
We own a landscape company and created True Blue as a supplemental form of advertising not knowing it would turn into its own successful business.
How do you differentiate yourself from other businesses in your category and area?
First off each business on our mailer is exclusive so you don't share your marketing dollars with your competitior. The mailer cradles your daily mail when delivered by local mail carriers and lies flat when set on a table. It is not folded, stuffed in an envelope or inserted in a newspaper. It does have a 100% open rate. Businesses receive total saturation once they choose a target zip code area. Every home, business, and P.O. Box gets one.
How many locations do you have and do you have plans to expand?
We currently have one location with plans to expand nation wide.
Provide detailed directions to your location
We currently operate from our home office.
What type of payments do you accept?
We accept cash, checks, and credit cards.
Which areas do you service?
All areas of Mchenry and Lake County
Who owns your company or runs daily operations?
We are a family owned and operated business.
What are your hours of operation?
8:00 am to 4:00 pm Monday through Friday. We also accept appointments outside our regular hours.
What is the best compliment anyone can give you?
That we have helped them grow their business.